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Why are Core Values so Important?

Core values are those values that direct our lives. They are our “North Star” or our “Southern Cross” by which we navigate through life. Everything in our lives aligns according to our core values. It’s not something we need to think about. It just happens.


When we attempt to operate out of alignment with our own personal core values, there is conflict and dissonance in our lives. When we realign with our values, harmony ensues, even when circumstances are against us.

Similarly, when we build relationships, business or personal, with others whose core values align with our own, the relationships have a healthy common ground in which to flourish.


We strive for excellence in all we do. We do not seek perfection, just the best version of ourselves that we can be. This has been a lifelong value for our family. 

Who Is Alfred Unger?

Alfred Unger is a compulsive builder & problem-solver who has the heart of a teacher, and is committed to helping other entrepreneurs prosper. He’s helped large and small clients build thriving operations. 


In the corporate world he has helped his clients save millions of dollars per year, by developing more efficient processes and creating risk management software, that they’ve used across North America.


In small business he’s helped entrepreneurs avoid bankruptcy, and has mentored others through potentially crippling circumstances.


Alfred is a seasoned businessman who has experienced the many highs and lows of the entrepreneurial journey, and is committed to helping others thrive in a business they love.

We look forward to serving you from our beautiful home office in Sylvan Lake, Alberta.

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